Digital Media

In the 21st century, digital media is an essential part of advertising, PR and messaging in any communication strategy. Digital technology is also an exciting, open ended opportunity to explore the nature of space and brand integration and to captivate audiences. Pavilions, marketing centers, showrooms and trade show exhibits are ideal environments to maximize digital media. Projected in and on structures, digital media is essential to effectively deliver a product or brand story. At Orca Creative Group, we have embraced the age of digital media and offer directed media and messaging, special effects, sound and storytelling.

For the B.C. Canada Pavilion in Beijing, China, the ORCA media team created a multi-media program with content playing on over 28 screens. For special events, this content was simulcast to screens across British Columbia. Companion MMS (Multimedia Messaging Service) and SMS (Short Messaging Service) fulfillment pieces and content was delivered to mobile phones to enhance the visitor experience in Beijing. All the pavilion media was controlled from a single BC location staffed by ORCA media specialists. This project demonstrated both our video abilities and our logistics skills.

Video and digital signage can be a powerful aid to attracting visitors at a trade show. Orca Creative Group can help you with production of video assets from beginning to end. Video, digital signage and interactive media can attract and engage your visitors at your marketing event.